Frontier Markets Consulting Pvt. Ltd
About Company
Frontier Markets is a social commerce platform with a mission to create ‘Saral Jeevan’ or an ‘Easy Life’ for rural households by providing them local access to high quality, climate friendly, and gender inclusive products and services, including clean energy services, to last mile villages by investing in rural women entrepreneurs as our connector to rural communities.
Our team has over 60 years of experience working in rural markets, from microfinance to telecom to rural marketing. Our team aligns on a few key principles: 1. Rural India is not a challenging market, but a large opportunity – rural customers want reliable access to products and services, companies want to serve this market, we make it easy for both to connect, 2. Gender inclusive business are essential to holistically impact rural markets – women are influencers, passionate for change, eager to work, and provide strong insights that are otherwise hard to access – key ingredients in successful, customer-centric companies, 3. Combining technology with local trusted influencers enables a much deeper connect to the rural customer, while driving innovation. By harnessing rich rural data, product companies don’t just stop at serving the massive untapped rural consumer base. The insights allow them to firmly integrate into the rural consumer’s life through new, curated product lines and refined baskets aimed at improving the quality of life, and finally 4. We believe in a systems change approach accelerate key opportunities for all unique partners in the value chain emphasizing impact, integrity, inclusivity, and sustainability in everything we do at Frontier Market
